What we act on directly
Decision rights, governance, capital allocation, incentive systems, capacity. We map these, redesign them and rebuild them. Systems get changed.
Who you work with
Built from inside the work
Practising since 2019, incorporated as a Swiss GmbH in Zurich in 2026. Built on more than fifteen years inside organizations, watching the same patterns produce the same failures. Working internationally.
The two verbs
We redesign the system. We coach the leaders inside it.
Those are deliberately different words. A system nobody has been supported to operate reverts, and a leader coached inside a system that still punishes the new behaviour was set up to fail.
What we support people to do
Operating the redesigned system, and holding the line while it is still new. Leaders get coached, advised and built up. People do not get fixed.
The two of us
Both of us have carried the mandate ourselves
Which is also why Lead2Coach builds Aptavo: the product exists because the job of getting a change funded and agreed was ours before it was anybody else’s.
Bar Schwartz
Co-founder & Managing Director
Redesigns how organizations decide and deliver: scaled Signavio’s engineering organization, ran organizational diagnostics across global pharma R&D, and coaches the leaders who carry the change. Wrote a book on leading through continuous technological change.
BSc Software Engineering (Shenkar, IL) · MSc Management (ESMT Berlin, DE) · MSc Psychology (Arden, UK) · PCC-ICF · Marshall Goldsmith Certified · ICAgile Authorized Instructor · SAFe SPC
Previously: Capgemini Invent · McKinsey · Signavio/SAP · medneo
Filipe Saldanha
Co-founder & Managing Director
Operating-model and governance redesign at enterprise scale. Right now leading AI transformation inside one of the world’s largest insurers, sitting in the exact champion seat this product is built for. Earlier, rebuilt the operating model of a large, enterprise-scale IT organization.
MSc Systems Engineering (RWTH Aachen) · ICAgile certified coach (ICP-ACC, ICP-ENT) · Delivery in 7 languages
Previously: Capgemini Invent
Next
Start with the structure you cannot move
Tell us the decision that keeps not getting made, and who would have to agree to it. That is enough for a first conversation.